With Aishwarya entering the Bachchan family-fold, the Bachchan brand value has now soared much
above the Rs 700-crore mark.
The Bollywood’s most wanted couple, Aishwarya Rai and Abhishek Bachchan is out at Venice
enjoying their Honeymoon. But the wedding has left many others enjoy the knot.
According to financial analysts and trade experts, the Bachchan brand value is worth Rs 700 crore
as Amitabh and Abhishek are brand ambassadors for various products. Aishwarya, becoming a part of
the family now, could add to that value by several crores.
Everyone from the Mehndi Walla at Sajot, Rajasthan to people like us sitting and typing about the
golden couple are reaping the benefits of their wedding, and ad world is the one going to reap the
most as Amitabh Bachchan.
Amitabh Bachchan endorses products such as Reid & Taylor, ICICI Bank, Nerolac, Dabur India,
Pepsi, Parker Pens and Cadbury choclates. While Abhishek endorses Ford Fiesta, Omega, Radio Big 92.7
FM, Motorola, LG Home Appliances, and American Express, among others.
The Big B charges upto Rs 5 crore per ad, followed by Aishwarya who charges Rs 3 crore per ad
while Abhishek is not far behind.
Abhishek’s brand value has recently gone up after given hit films like Mani Ratnam’s
‘Guru’ and ‘Bunty aur Babli’.
And the marriage no doubt had many cash registers ringing. With special launches like
L’Oreal that first time launched an exclusive Aishwarya Shade collection- Color Riche range,
Tender Beige on the 21st of April the profit has been proved right.
But amidst all this the Bachchans are the beneficiaries who will be laugh
bank.
