Want your favourite celebrity to shake hands with guests, dance or sing at your wedding? All you need to do is to burn a hole in the pocket - that is, to shell out anything up to Rs 1 crore.
Shah Rukh Khan may not agree to do a jig, but he might happily be a guest for Rs 10 crore. Bollywood actors and item girls like Celina Jaitley, Malaika Arora Khan, Dia Mirza, Isha Koppikar and Rakhi Sawant charge nearly Rs 10 lakh each to perform.
Koena Mitra, Shefali Zariwala, Priti Jhangiyani, Payal Rohtagi, Neha Kakkar, Sanobar and Mandira Bedi charge between Rs 500,000-Rs 700,000 to perform at marriage ceremonies. The schedule includes two high-voltage dance performances of eight-and-a-half minutes each.
"It was unheard of even a decade ago. But today it’s different because people have more money. Weddings are no longer rituals for them," said Rahul Nagpal, senior manager (entertainment) of event management firm Touchwood Entertainment.
"It is a chance to stand out among others by calling in Bollywood stars. But a lot depends on the availability of the star," he added.
Singer Sonu Nigam charges Rs 30 lakh and Shaan’s tag is nearly Rs 25 lakh. While Kailash Kher charges Rs 15 lakh, Daler Mehendi is ready to entertain guests for Rs 1.2 lakh, Sukhbir charges Rs 8 lakh Mika Rs 5 lakh and Harbhajan Mann Rs 4 lakh. They are in great demand at Punjabi weddings.
Praneeta, operations head of wedding planner Luxury Weddings, said: "Apart from making weddings distinctive, people also want to reflect their personality by inviting actors to their weddings."
Fifty percent of her firm’s clients demand celebrities at their weddings every year. The demand also depends on the region a customer belongs to.
"The demand is more in north Indian cities like Delhi, Chandigarh and Ludhiana. Simply because these cities are away from tinsel town, stars are more sought-after. They also have more purchasing power," said Praneeta.
The mood of the wedding - subtle or elaborate - also dictates which celebrity will grace the occasion. Technorati Tags: Celina, Malaika, Rakhi Sawant charge Rs 10 lakh each to perform at a wedding Del.Icio.Us Tags: Celina, Malaika, Rakhi Sawant charge Rs 10 lakh each to perform at a wedding
