GREAT OPPORTUNITY for anyone wanting to have a go at their luck for not only meeting AKSHAY KUMAR, but also work with him. Yes guys n gals, having signed up with LEVI STRAUSS to become the Brand Ambassador for Levi’s 501, Akshay Kumar is now part of a unique promotional campaign. The campaign might be the first of its kind in India. An Advertisement for Levi’s company will be Directed, Scripted, and Performed by the winners of a contest conducted by Levi Strauss India. The contest will be run on a special website where young contestants will be asked to write in their concepts for the ad. The contestants can showcase their portfolio i.e., their previous work by uploading videos and files.
They can narrate a story or incident to illustrate why they should be picked. Winners, chosen jointly by Akshay Kumar and Levi’s, will begin working on the ad in November this year. These winners will perform various roles, such as writing the Script, developing the Music and Background, Directing the ad and acting in it alongside Akshay Kumar. Levi’s India will be the producer and the ad that will be released some time in December 2008.
Levi Strauss India Director for Marketing, SHYAM SUKHRAMANI said, “We’re giving youngsters an open platform to do an ad with Akshay. The ads announcing the contest will be aired on TV starting August 27. We will also promote it through the outdoor and Internet medium and through our 200 stores across the country.”feels that promotional events and campaigns like these would serve as a catalyst to bring out the talent among the youngsters that would otherwise be undiscovered.
