Style and sports came together with the renowned cricketer Yuvraj Singh and famous actress Bipasha Basu outdoor campaign for Reebok today. Interestingly, the first offer went to Bips’ beau John Abraham who wrangled himself out of the ad due to a commitment with Wrangler. If you recall, John sported Reebok in GOAL.
Nevertheless, Yuvi is a worthy replacement being a stylish sports icon for the youth. This blending with Bipasha’s style and class makes this campaign one of its kind. Reebok feels that this combination will make a difference. Says a Reebok spokesperson, ’’The chemistry between the duo is evident. And the combination looks classy not just in this ad campaign, but the looks for the other sub-brands. We will have the classic, rugby looks among others that will be revealed.’’
Bipasha is naturally elated with the Yuvi combination. ’’It is fun and Yuvi is a bundle of energy. It feels great working with him,’’ she says, adding that the same goes for working with the entire Indian cricket squad.
Talking of the brand, Bipasha has a few things to say. ’’The stylish clothes and patterns are amazing. You can call Reebok a confluence of sorts and style. I associate with it as it is the kind of clothing I wear, being a fitness conscious person myself. I am sporty person and these clothes are a part of my life.’’
