The new ‘hot’ couple of the tinsel town, Saif Ali Khan and Kareena Kapoor are selling like ‘hot’ cakes in the brand endorsement market. After signing the famous Head & Shoulders shampoo ad, they have bagged the coveted Airtel advertisement. Earlier, Vidya Balan and Madhavan sizzled in the Airtel ad with their onscreen chemistry and now our ‘Chote Nawab’ and ‘Bebo’ will be seen sharing sweet-nothings onscreen. According to a source, “Saif Ali Khan and Kareena Kapoor are the hottest couple when it comes to brand endorsements. They’ve been paid a whopping amount to come together for these two brands. They will shoot for the Head & Shoulders ad soon.” In the Head & Shoulders ad, Kareena is seen just for a split-second, but any brand that has them both on board will eventually use them together. That’s the reason why brands are going for couples, for eg, Bips-John, Ajay-Kajol.
Rumour has it that Saif has 12 brands, while Kareena has seven in her kitty. Soon, the lady will be seen endorsing leading jewellery and lifestyle brands. Bebo was reportedly paid Rs 5 crores for the Vivel soap ad that marked the foray of the ITC group into soap brands.Kareena is now touted as the highest paid endorser and commands a price given only to male models. The power couple is now, clearly at the top in brand endorsement market. Seems that flaunting love, tattoos and fights have done the wonder. Bravo, Saifeena!
