Akshay Kumar believes in keeping things simple. "I prefer wearing white shirt with blue denims. And from my childhood I was fond of jeans. My father gifted me one at the age of 8," he said at a marketing campaign event for Levis.
Why did you choose to endorse Levis?
Because I feel my butt looks good in it. It’s a great jeans and I have been buying it from my childhood. My father has been buying it so we have been using it for three decades. That’s why I chose Levis Unbuttoned.
When you did first physically or emotionally unbutton yourself?
Unbutton is one thing that I recommend you should do with your wife. Physically and emotionally you should always do it with your wife. And if you are doing it only physically then always use a condom (laughs).
Did you contribute any ideas for the ad?
I will not take much whole credit for it. We designed it together - that’s me and Suman Chaterjee (head of Levis). And that’s how the name Unbuttoned came about. My contribution is minimal but I hope I can sell the brand.
Can you specify the difference between campaigning for Singh is Kinng which earns 126 crores and this ad?
There are many companies who want me endorse their brand but I don’t. Levis is a brand which I want to endorse since I am using it from my childhood. I only endorse those brands that I feel like endorsing.
Isn’t it a youth brand?
What do you think? I am young enough to endorse the brand. Watch the ad and tell me if you think I am not suited for it. By the way I think I have maintained myself very well.
How do you think your wife and son will react when they see you unbuttoned on screen?
I feel safe at my home. I will know their reaction only after they see the ad but don’t worry I will be safe.
