On a bright sunny Sunday afternoon, Lavasa Corporation Ltd. flags off ‘Lavasa Women’s Drive’ on March 30. The motive of the rally is to elevate awareness towards the cause of women’s cancer; with all the proceeds form the rally going to the Women’s Cancer Initiative of Tata Memorial Hospital.
Among the stars that ascended to unleash the rally were- Ajay Devgan, Mugdha Godse and Fardeen Khan. Some other celebs supporting the cause included- Diana Hayden, Gul Panag, VJ Sophie Choudary, Pooja Bedi, fashion designer Shaina NC and socialite Devika Bhojwani.
All women participants in the rally were pampered with special foot and head massage after crossing the finish line at the ‘Lavasa Women’s Drive’. The event was marked by a lunch organized at the newly opened four star ITC hotel at Lavasa called the Fortune Select Dasve, a live DJ, bangle and bead makers and cut outs for exclusive photo opportunities.
Anuradha Paraskar, the Senior Vice President of Marketing for Lavasa Corporation Limited, concluded the event saying, “We are proud to host the Lavasa Women’s Drive which saw hordes of women participants get behind wheels for a cause. The woman of today is smart, intelligent and ever willing to take on new challenges in life. A car rally to the beautiful hill city of Lavasa amply brings out this spirit of the modern woman. We salute this spirit which also brought out the softer side of the woman that supported the cause of creating awareness about the need of early detection of cancer.”
