The veteran director and snow capped mountains are almost synonymous. Switzerland is a compulsory feature in the plush productions of Yash Chopra . To cement ties with Swiss shores further, Yash Raj Films (YRF) and SOTC (part of the Kuoni Travel Group) signed a licensing agreement with Swiss based Brandinvest AG to offer a customised entertainment experience to Indian movie fans visiting Switzerland.
Says Chopra, "I’ve shot many of my films in Switzerland. I keep going and coming there because it is such a beautiful and scenic place. There are still many virgin locations in Switzerland that I still have to exploit."
The ’YRF Enchanted Journey’ will give consumers a firsthand opportunity to live the authentic YRF experience by visiting original sites and studios in Switzerland used by Yash Raj Films, in addition to engaging with various themes and elements seen in the studio’s landmark movies which include ’Dilwale Dulhaniya Le Jayenge’ , ’Mohabbatein’ , ’Veer Zaara’ , ’Chandni’ , ’Darr’ and ’Bachchna Ae Haseeno’ .
What’s next? YRF Swiss chocolates? Sweet connection,eh.
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