55 fashion shows. 55 parties. One swanky do after every IPL 3 match! That’s the sterling honour lavished on Arjun Rampal and Mehr Jessia.
Their company will be in charge of the fashion shows and B Town presence is rather strong at the IPL events, a timely move to add more star glam and zing to the cricketing thrill.
Incidentally, this smart strategy is the brainchild of Jessia and IPL Chairman, Lalit Modi. By way of novelty, there will be a specific ambience for each team… and as Mehr puts it in her media chat, "the host of the party will be the team in whose city the match is being played."
A posse of topline designers: Shantanu and Nikhil, Manish Malhotra, Rocky S, and Anamika Khanna, among others will serve up creations at the fashion events.
Regarding the bubbly served at these high profile affairs, Mehr states, "You don’t have to drink to be at a party."
Guess, cricket ’highs’ will suffice…
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