Acclaimed filmmaker James Cameron`s oscar winning 3-D sci-fi epic "Avatar" has beaten "The Dark Knight" to set up a Blu-ray record as consumers snatched 1.5 million copies of the movie on the day of the home video release.
A total of 4 million copies (including Blu-ray) of the movie were sold on the first day itself, reports contactmusic.com.
The previous Blu-ray record was held by "The Dark Knight" with 600,000 copies.
While some analysts had wondered whether home video sales of the movie would take off without a 3-D element, reviewers Thursday praised the overall look of the film on the small screen, several using the term "gorgeous" to describe it.
In Britain`s Guardian newspaper, critic Gordon Mackie wrote that the DVD release "still feels like an event without that third dimension. It`s very much a James Cameron movie, for better and worse."
"Its visual splendors are many. But Cameron movies come with his own dialogue so it`s only the visuals that stay with you, and you sometimes feel bludgeoned with his none-too-original green, antiwar message writ large," he added.
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