Bollywood Superstar Salman Khan is going to be seen performing a daredevil stunt in PepsiCo`s new Mountain Dew ad - he jumps from 10,000 feet in a “wingsuit” from where a parachute springs open. “Everyone is scared of something or even the other at some time of life. When you try to run away from fear, you`d be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because `Darr Ke Aage Jeet Hai`,” Salman said in a statement.
Bollywood actor Salman was at first not so positive about the stunt but he eventually did it.
Wingsuit flying is a new activity of flying through the air in a unique jumpsuit and taking the parachute`s ripcord as one apporaches the soil.
He’s reported to be the first movie star brand ambassador roped in by Mountain Dew.
Alpana Titus, category marketing representative (flavoured carbonated drinks), PepsiCo India Beverages, says the brand new campaign is quite big in terms of quality and budget.
“Salman has jumped from a mountain that was 10,000 feet high.Salman Khan did get jitters initially but was self-confident it would work out well and he could overcome his fears in turn,” Alpana Titus says.
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