It was a fight whose result we all may have known from the start. But when news of a truce between Om Shanti Om distributors, Eros and the multiplex owners trickled out, everyone heaved a sigh of relief.
For weeks now the two parties have been battling out over the revenue-sharing model. To add to the troubles of the multiplex owners, the Saawariya distributors joined in and demanded their share in the pie. While Sony Pictures (which is distributing Saawariya) gave in much earlier, Eros International stuck to its guns.
Says a source, "Eros was demanding 60 per cent of the revenue in the first week’s collection. And Sony Pictures asked for 55 per cent."
While it is not exactly known how much Sony has settled for (the plans for Saawariya opened a weekend before the film’s release), Eros has apparently managed to wrestle the ’Yash Raj rate’ of 50-40-30 per cent. The source explains, "This means Eros will get 50 per cent of the total revenue earned in the first week, followed
by 40 per cent in the second and 30 per cent from the third week onwards."
While multiples officials are confirming the release of Om Shanti Om, no one is willing to reveal the figures.
Devang Sampat, Vice President, Marketing and Programming of Cinemax, says, "The issue between the multiplex owners and distributors of Om Shanti Om has been solved. We will open the booking tomorrow and the movie will be released all over India on November 9. I cannot disclose the percentage but we have not given in to their demands entirely. The revenue sharing percentage is reasonable for both of us and we are happy."
Abhishek Raina, Marketing Head of Fame Adlabs adds, "I am not aware of how much percentage we are supposed to give the distributors. But the problem has been resolved. We start booking for Friday from tomorrow."
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