In an unprecedented move, Sanjay Leela Bhansali and Sony Pictures have decided to premiere Saawariya on Nov 7, two days ahead of its actual release.
And the team is so confident about the final product that they say negative publicity won't harm the movie.
Normally films are premiered on Thursday, 14 hours ahead of release on Friday, so that the chances of negative publicity are minimised.
"But we've enough faith in our product not to be bothered by such considerations. To my mind Sanjay Leela Bhansali is the finest filmmaker in this country," said Uday Singh, CEO of Sony Pictures.
A lot is at stake as far as the film is concerned. The musical love story is the launch vehicle of two scions of Bollywood - Neetu and Rishi Kapoor's son Ranbir and Anil Kapoor's daughter Sonam. And their future depends on the success of the film.
Also starring Salman Khan and Rani Mukerji, the film is Bhansali's first venture after award winning Black.
Singh says they decided for an early show for the guests' sake.
"With Diwali on Nov 9 and people being busy preparing for puja in their homes, we didn't want to inconvenience our premiere guests. We aren't scared of showing the film two days in advance. We've seen the product and we now know Sanjay has given us a superlative film.
"In fact, we were keen on hosting the premiere of Saawariya in New York, and we didn't mind doing the NY premiere almost a week before release. However, the special effects delayed the completion and the NY idea had to be dropped."
Shah Rukh Khan's much talked about Om Shanti Om is also releasing the same day.
Commenting on that, Singh said: "During the festive mood we believe people are ready to go out and spend money on two movies. And it doesn't matter to us which film they see first as long as we bring them out of their homes. Having said that, let me remind people that we announced our release date in the trade a year back.
"If suddenly competition creeps up on us, so be it. They're two completely different films. And the market is large enough for both. Shah Rukh Khan is undoubtedly the king, whereas Sanjay Bhansali a unique creator. Maybe it's time for audiences to dig deep into their wallets during the festive season."
Sony is releasing about 600 prints of Saawariya in India and approximately 900 more globally.
Saawariya to begin its Struggle with premiere on Wednesday
Subscribe to:
Post Comments (Atom)
Labels
3D Wallpapers
A.R Rahman-2
A.R. Rahman
Aamir khan-2
Aamir khan-3
Aamir Khan's
AamirKhan
AamirKhan-3
Aasheya
Abhay Deol
Abhishek
Abhishek Bacchan
abhishek bacchan-3
Abhishek Bachchan-2
Acter Akshay Kumar
Acter and Actress Bio-Data
Acter Sanjay Dutt
Actress Interview
Adnan Sami
Aisha
Aishwarya Rai-2
Ajay Devgan
Akshay
Akshay Kumar
Akshay Kumar-2
All About Girls
All About Love
All Scandal
Ameesha Patel
Amitabh Bachchan
Amitabh Bachchan-2
Amrita Arora and Shakeel Ladhak
Amrita Rao-2
Anees Bazmee
Angelina jolie
Anil Kapoor-2
Anil Kapoor’s
Anupam Kher
Anushka Sharma
Arjun
Arjun Rampal
Asha Bhosle
Asihwarya Rai
Asihwarya Rai-2
Asin
Astrology
Ayesha Takia
Barbara Mori
Beautiful Actress
Beautiful Sarees
Bhagyashree
Big B
Bipasha Basu
Bobby Deol
Bollywood
Bollywood Actress
Bollywood-2
Boney Kapoor
Celebrities Young Age Photo
Celebrity Marriage
Celina Jaitley
Chiranjeevi
Composer Bappi Lahiri
Condom Fact
Cool Story
Cricket
Danny Boyle
Darsheel Safary
Dasvatharam
Deepika Padukone
Deepika Padukone-2
Desi Hot Babes
Dev Anand
Dev Patel
Dharmendra
Dhobi Ghat Movie
Dhoni
dhoom
Director Shankar
Emraan Hashmi
Esha Deol
Fact
Fact 2
Farah Khan
Fardeen Khan
Farhan Akhtar
Fashion Show
Filmfare Award
Freida Pinto
Fun
Fun 2
Gallery
Gauri Khan
Genelia
Golden Video Shahrukh Khan
Govinda
Gurmeet Chaudhary
Hair Growth Tips
Hansika Motwani
Harman Baweja
Health Tip-3
Health Tip-4
Health Tips
Health Tips-1
Health Tips-2
Hema Malini
High Budget Film
Hilton
Himesh Reshammiya
Hindi Film Reviews
Hindi Movie
Historical Rare Picture
Hollywood
Hollywood Actrees Pic
Hollywood News -3
Hot David Beckham
Hot Diya Mirza
Hot Padmapriya
Hot Pooja Sharma
Hot Simran
Hot Tollywood Girls
Hot Aishwarya Rai
Hot Amisha Patel
hot Amrita Arora
Hot Angel Faith
Hot Anushka
Hot Asin
Hot Ayesha
Hot Bhoomika Chawla
Hot Bikini
Hot Bipasha Basu
Hot Bollywood News
Hot Bollywood News -1
Hot Britney
Hot charmi Actress
Hot Charmy
Hot Chines Stars
Hot Chinese Girl
Hot Funny Video
Hot Genelia
Hot Gopika
Hot Halle Berry
Hot Hansika
Hot Hollywood Actress
Hot Hollywood News
Hot Hollywood News -2
Hot Hollywood Video
Hot Indian Model
Hot Japanese Girl
Hot japanese Video
Hot Jennifer Lopez
Hot Jothika
Hot Kajol
Hot Kangana Ranaut
Hot Kareena Kappor
hot Katrina Kaif
Hot Katrina Kaif-2
Hot Kiran
Hot Korean
Hot Madhu Shalini
Hot Madhu Shalini's
Hot Mahima Choudary
Hot Malaika Arora Khan
Hot Mallika Sherawat
Hot Nayantara
Hot Neha Dhupia
Hot Nish Kothari
Hot Padmapriya
Hot Padmavathi
Hot Paris Hilton
Hot Parvati Melton
Hot Picture
Hot Pooja
Hot Pop Song
Hot Preity Zinta
Hot Priyamani
HOT Priyanka Chopra's
Hot Rahasiya
Hot Rani Mukherjee
Hot Rekha
Hot Sandya
Hot Sania Mirza
Hot Shamita Shetty
Hot Shilpa Shetty
Hot Shivani Singh
Hot Shriya
Hot Sindhu Tolani
Hot Sneha
Hot Song Video
Hot Sonia Agarwal
Hot Sri Lankan Actress
Hot Sushmita
Hot Swarnamalaya
Hot Tips
Hot Trisha Actress
Hot Urvashi Sharma
Hot Video Clips
Hot Vidya Balan
HotTanushree Dutta
How To Do
Hrithik
Hrithik Roshan
Ileana
Imran Khan
INDIAN IDOL 3
Interesting Facts Body
Intersting News
Interview Tips
IPL
Irrfan Khan
Ishqiya
Jackie sariff
Jacqueline Fernandes
Jiah Khan
Jimmy Sheirgill
John Abraham
Juhi Chawla
just Laugh
Kajol
Kamal Hassan
Kamal Hassan's
Kamasutra
Kangana Ranaut
Karan Johar
Kareena Kapoor
Kareena Kapoor-2
Kareena Kapoor-3
Karishma
Katrina Kaif
Katy Perry
Kishore Kumar
Kylie Minogue
Lara Dutta
Lata Mngeshkar
Latest Movie Review
Leander paes
Life History of Great legend
Life Tips
Love Marriage
Madhavan
Madhuri Dixit
Madonna
Magic Iphone
Mahendra Singh Dhoni
Malayalam actresses
Mallika Sherawat
Mandira Bedi
Mandira Bedi Gallery
Mani Ratnam
Manisha
Manisha Koirala
Meera Chopra
Michael jackson
Milestones of Indian Cinema
Minissha Lamba
Minissha Lamba-2
Misc Video
Mithun Chakraborthy
Mobile GAmes
Monica Bedi
Monikangana
Most Beautiful Actress
Most Beautiful Ads
Most Beautiful Model
Mugdha
Music
My Relax Girl
Nagarjuna Teluge Actor
Namitha
Nandita Das
Naomi Campbell
Narendra Modi
Neetu Chandra
Neil Nitin Mukesh
New Actor
New Actress
New Film
New York
News
Nicholas Cage
Obama
Om Puri
Online Dating Tips
Payal Rohatgi
Penelope cruz
Photo Shoot Actress
Photo Shoot Video Actress
Photo Tricks
Picture of the day
Pooja Bedi
Poonam Pandey
Prabhu Deva
Prakash Jha and Sudhir Mishra
Preity Zinta
Preity Zinta-2
Prince Phillip
Priyadarshan
Priyanka Chopra
Priyanka Chopra
Priyanka Chopra-2
Raima sen
Rajkumar Gupta
Rakhi Sawant
Rakhi Sawant-2
Ram Gopal Varma
Ranbir Kapoor
Randhir Kapoor
Rani Mukherjee
Ranveer Singh
Rare Picture Bollywood Acter and Actress
Reema Sarin
Rekha
Rishi Kapoor
Riteish Deshmukh
Riya Sen
Sachin Tendulkar
Saif Ali Khan
Saif Ali Khan-2
Salary Per Minute
Salman Khan
Salman Khan-2
Sameera Reddy
Sangeeta Bijlani
Sania Mirza
Sanjay Dutt
Sanjay Dutt-2
Sanjay Leela Bhansali
Sara Khan
Sarah Diass
sayali
Scarlett Johansson
Shah Rukh Khan
shah rukh khan4
Shahid and Priyanka
shahid Kapoor
shahid Kapoor-2
Shahid's
Shahrukh Khan
Shahrukh Khan 4
Shahrukh Khan-2
Shahrukh Khan-3
Shammi Kapoor
Sheena
Shekhar Kapur
Sherlyn
Shilpa Shetty 2
Shilpa Shetty-2
Shivdasani
Shruti Haasan
Siddharth
skin Care
Slaman Khan-2
Smily Suri
sneha ullal
Software Tips
Soha Ali Khan-2
Sonakshi
Sonali Bendre
Sonam Kapoor
Sonu Sood
South Indian Actress
Sports News
Sri Devi
Sridevi
SRK
SRK and Hrithick
Sunil Shetty
Super News
Susan Boyle
Sushmita sen
Tabu
Tamil Film Reviews
Tamil Star
Tanishaa Mukherjee
Tanushree Dutta
Tattoos
Technology
Television actress
Telugu Actress
Telugu News
Telugu News-1
Today NEWS
Tom Cruise
Top 10 Actresses in Bollywood
Top 10 Actresses in Kollywood
Trailers
Trisha
Tusshar Kapoor
Tv shows
Udita Goswami
Urmila Matondkar
uttar kumar
Victoria Beckham
vidya
Vidya Balan
vikram
Vivek Oberoi
Vivek Shauq
Wedding Reception Actress
Weight Loss
World Leaders
World's greatest Brand names
WWE
Y.S. Rajashekar Reddy
Yash Chopra
YUKTA MOOKHEY
Yuvraj Singh
0 comments:
Post a Comment